VIDALUX · CONTENT PLAN

Every campaign, named, in one place

Each campaign has a short name, its platforms, how often it goes out, who does it and where it stands today. Website content comes first, then social, which runs the same five posts every week with your Sales Timeline setting what Monday sells. Everything here comes from your own product info, with a named study wherever there's a health claim.

All campaigns

Nineteen campaigns, each with a name

Website content

Cornerstone Buying GuidesCard #169
Platformsvidalux.co.uk guide pages
How oftenOne guide at a time. No cadence agreed
WhoContentWorks
Where it standsIn progressSauna and steam guides are live (1 and 5 Oct). Pure, whirlpool and hydro are written and get the same design pass next, one at a time.
Blog BatchesCard #244 (Dan's comment of 8 Oct: the 8 drafts go live Mon 12 Oct unless flagged)
Platformsvidalux.co.uk blog
How oftenOne batch of 8 a month
WhoContentWorks writes, you publish from drafts
Where it standsOctober batch drafted97 posts are live on the blog: 89 counted on 7 Sep, plus the 8 from batch 1 on 9 Sep. The October batch of 8 is loaded in WordPress as drafts. Batches after that wait until the remaining article list is pinned down.
Engineering GuidesPlanner, Master Content Tracker
Platformsvidalux.co.uk blog
How oftenNone agreed yet
WhoContentWorks
Where it standsIdeas bank77 article ideas on your Content Planner. Nothing here is agreed as a programme yet.
Comparison ArticlesPlanner, Master Content Tracker
Platformsvidalux.co.uk blog
How oftenNone agreed yet
WhoContentWorks
Where it standsIdeas bank36 article ideas on your Content Planner. Nothing here is agreed as a programme yet.
Reality Check ArticlesPlanner, Master Content Tracker
Platformsvidalux.co.uk blog
How oftenNone agreed yet
WhoContentWorks
Where it standsIdeas bank16 article ideas on your Content Planner. Nothing here is agreed as a programme yet.
Competitor Attack ArticlesPlanner, Competitor Attack Plan
Platformsvidalux.co.uk blog
How oftenNone agreed yet
WhoContentWorks
Where it standsIdeas bank73 ideas on the Competitor Attack Plan tab. Seven are left out: marked delete, on hold, duplicate, or a discontinued product.
FAQ HubCard #299
Platformsvidalux.co.uk/faq/, and the product groups
How oftenMonthly, as new customer questions come in
WhoContentWorks
Where it standsLiveThe new FAQs are live. Two rewritten articles (steam room and sauna benefits, running costs) wait for your yes.
Description RefreshCard #184
PlatformsProduct pages
How oftenCategory by category, after you set a freeze date
WhoContentWorks writes, you approve every row
Where it standsWaiting on youThe five-product pilot is fixed: 0.75 microns in all five and Part P out of every sales blurb. Nothing starts until #222 and the switch-to-dial sweep are live and you give us a freeze date. Then one category at a time, with a sheet per category to go through row by row.
Spares PagesCard #197
PlatformsSpare part pages
How oftenOne rewrite, 10 parts first
WhoContentWorks
Where it standsYour paceStarts once your fit sheet is back and the three facts on #294 are in. You said 2 to 3 months, no rush.
Product BrochuresCard #207
PlatformsBrochures page, email download
How oftenSauna first, then baths and showers. No dates agreed
WhoContentWorks builds, a person finishes in Canva
Where it standsWaiting on youSauna brochure sent on 28 Sep for your look. Baths and showers follow once the shape is right.
Range HighlightsCard #304
PlatformsInstagram Highlights, product pages
How oftenOne set: a video per range, plus Reviews
WhoContentWorks
Where it standsIn progressSteam showers first, to you for a look before the other ranges are made.
Review EngineCard #44
Platformsvidalux.co.uk product pages, Google Shopping
How oftenWeekly feed
WhoContentWorks
Where it standsIn progress216 reviews are live on 77 products. The weekly feed is ours and next. The review email and Google stars wait on your three answers.

Social · every week

Offer MondayCard #15
PlatformsFacebook, Instagram, Pinterest
How oftenEvery Monday, 7pm
WhoContentWorks
Where it standsLiveFirst post went out Tue 6 Oct (moved from Mon 5 Oct). Facebook and Instagram booked through October.
Health & Science TuesdayCard #15
PlatformsFacebook, Instagram, Pinterest
How oftenEvery Tuesday, 7pm
WhoContentWorks
Where it standsLiveFacebook and Instagram booked through October (8 Oct is the one Thursday catch-up). Each post names its study.
FAQ WednesdayCard #15
PlatformsFacebook, Instagram (carousel). Reels, Shorts and TikTok for the video version
How oftenStanding weekly slot, 7pm. November's carousels are next
WhoContentWorks
Where it standsLiveCarousels booked for 7, 14, 21 and 28 Oct. Video versions are scripted, not booked yet.
Customer Video FridayCards #43, #15
PlatformsFacebook, Instagram Reels, YouTube Shorts, TikTok
How oftenEvery Friday
WhoContentWorks
Where it standsWaiting on youStarts once you pass the final cut on #43. The four October Fridays are written and held.
Feature & Lifestyle SaturdayCard #15
PlatformsFacebook, Instagram, Pinterest
How oftenEvery Saturday, 7pm. Feature and Lifestyle alternate
WhoContentWorks
Where it standsLiveFacebook and Instagram booked for 10, 17 and 24 Oct. The 31 Oct feature post will be booked once we've picked the photo from your own shots.

Social · around the sale calendar

Sale CalendarCard #15
PlatformsFacebook, Instagram, Pinterest, through Offer Monday
How oftenMonthly, from your Sales Timeline
WhoContentWorks
Where it standsLiveOctober running. November, December and January are written, and each month is booked at its start once we check the percentage.
Giveaway WeeksCard #15
PlatformsFacebook, Instagram
How oftenOnly in weeks with no sale
WhoContentWorks
Where it standsReadySauna Back Rest post is ready for quiet weeks. The robes and towel version goes out when you tell us it's on.

Where no cadence has been agreed yet, it says so.

The sale layer

What Monday sells, from your Sales Timeline

October Warmth & Wellness At least 5% off Indoor saunas, some models 10%
November Black November / Spa Week · Black Friday 27 Nov 10% off Everything, sitewide
December Boxing Day Preview 5% off Everything, sitewide
January New Year, New You 5% off Everything, sitewide · four posts, one per range

You said on 4 Oct (on the sale calendar card, now part of #15) that November, December and January stand for now. Posts never mention when a sale ends. Tell us if any offer changes.

The week

Five posts, same shape every week

MonOffer Monday

The live sale, pinned to the top of Facebook and Instagram. In weeks with no sale, the Sauna Back Rest giveaway goes out instead.

Offer bannerFacebookInstagramPinterest
October exampleAt least 5% off indoor saunas this October, and some models have 10% off. Compact one-person cabins through to family-sized models… every cabin is freestanding.

Pinned while the sale runs.

TueHealth & Science Tuesday

One health or lifestyle benefit, backed by a published study that the post names.

Image or text carouselFacebookInstagramPinterest
October example
  1. Why do people say a sauna helps them switch off?
  2. In the Global Sauna Survey, relaxation and stress relief came out as the top reason people use a sauna.
  3. Around 83% said they slept better afterwards (self-reported, not a trial).
  4. Source: Complementary Therapies in Medicine, 2019.

Only what the study actually found.

WedFAQ Wednesday

One real customer question, answered from your FAQ. A carousel, plus a short video version with a presenter in the corner.

Carousel + 30s videoFacebookInstagramReelsYouTube ShortsTikTok
October example
  1. "Can I just plug my sauna into a normal wall socket?"
  2. If it's one of our plug-and-play cabins, yes.
  3. 1–3 Person Solara, Solara 4 Person Corner, Premier (up to 3 Person), Platinum (1–4 Person)… all run from a standard 3-pin socket.
  4. Bigger, traditional and hybrid models need hardwiring. Full guide in the comments.

Never bumped for a promo.

FriCustomer Video Friday

One real customer review video, cut in the format on #43: product card, subtitles, your logo ending with the website.

9:16 customer clipFacebookReelsYouTube ShortsTikTok
October exampleA customer's own Solara 2 Person, built in about 15 minutes by two people. Real cabin, real customer.

Starts once you've passed the final cut on #43.

SatFeature Saturday

Alternate weeks (Feature & Lifestyle Saturday): one feature up close, the things you want pushed.

Feature imageFacebookInstagramPinterest
October exampleReplacing an old shower? You can skip the re-tile. Our Hydro and Pure shower cabins panel straight over what's already there… one self-contained unit, with nothing buried in the wall.

Heater dials, no-tiles cabins, Complete Heat.

SatLifestyle Saturday

The other weeks: the home routine, in lived-in British rooms, saunas freestanding.

Lifestyle imageFacebookInstagramPinterest
October examplePhone down, cabin on, and a short session before bed. A home sauna fits the end of the day you already have.

No health claims on these.

Thursday & Sunday nothing goes outGlossy posts pinned to the top, as you askedNew look from 8 Oct bigger product photos, smaller offer, simpler captions. Waiting on your yes on #15

Where it goes

Each platform gets its own caption, never a copy-paste

PlatformMonTueWedFriSat
Facebook●●●●●
Instagram feed●●●–●
Instagram Reels––●●–
YouTube Shorts––●●–
TikTok––●once the account's set up●once the account's set up–
Pinterest●●––●

Instagram captions say "link in bio" and never carry a link. On Facebook the link goes in the first comment. Monday, Tuesday, Wednesday and Saturday posts are booked on Facebook and Instagram. Fridays wait on #43 and 31 Oct waits on the photo pick. The Pinterest, Reels, Shorts and TikTok versions are written and follow.

How we keep it right

Built from what you've told us

October

The month is already written

20posts, 6 to 31 Oct
15sent or booked
4FAQ carousels
4Friday customer videos, held for #43

Who does what

Eight things from you, the rest is us

Yours

  • Say yes to the new post look from 8 Oct on #15.
  • Pass the customer video cut on #43, so Fridays can start.
  • Say yes to the two article drafts on #299.
  • Give the three answers on #44, so review emails and Google stars can start.
  • Give us your product-edit freeze date on #184.
  • Purge the Cloudflare cache for the whole site on #222.
  • Give the despatch cut-off time, price-promise wording and spares email on #294.
  • Tell us if the sauna brochure shape is right, and whether barrel roofs are steel or aluminium, on #207.

Reply yes to the new look

Ours

  • Images, captions, carousels and video edits.
  • Scheduling everything in Sociamonials, and pinning.
  • Blog, guide, FAQ, brochure, video, review and description work, as listed above.
  • Checking every post against your product info before it goes out.
  • Handing over to your team or VA with a full how-to guide, once it's run for a test period.